Why Has Wordle Gone So Viral?

Why is Wordle viral

If you have been on the internet over the last few weeks, you are likely to have seen the web's new smash hit. Wordle, a simple 5-letter word game, has gone viral, hitting all social media platforms and finding its way onto news feeds and threads alike. But, why? What makes Wordle so unique, and why are millions of people worldwide sharing, liking, and playing at all? Let's find out!

What Is Wordle?

Before we explore why Wordle has gone so viral, let's talk about the game itself. Wordle is a 5-letter game, where users have five attempts to use game hints and infer the correct word. The game is color-coded, so the user knows which words are correct and which are not. In its simplest form, If you guessed correctly, you get a better score; if you didn't, then you'll have to wait another day! You can already see how addictively fun this game gets, but why has it gone so viral?

Wordle Board

Wordle Is A Viral Hit, Why?

The simple answer is that Wordle is a perfect storm of shareable entertainment. Wordle is free, and that is not something to be overlooked. With paywalls, pay-to-play, and subscription services dominating most of the gaming world, Wordle brings with it a breath of fresh air in its simplicity. No ads, no in-game purchases, no spam. Perhaps the biggest contributor to Wordle's virality is its shareability. Once you've completed the game, the only thing left for you to do is wait 24 hours for your next five-letter word and share your results with friends, which only builds the excitement and anticipation for the next puzzle. Not convinced yet? At the end of November 2021, Wordle had been played by only 90 people; by the beginning of 2022, more than 300,000 people had played; that's the power of a share. 

How To Beat Wordle

If you feel like checking Wordle out for yourself, joining the hundreds of thousands playing each day, then you might want to use a wordle word finder tool. We recommend Word Finder X. Struggling to think of a five-letter word or need to filter a particular five-letter word with specific letters? A wordle word finder site will be your new best friend. Try it out for yourself, and you’ll never look back.

Thoughts On Wordle

Like most viral hits, Wordle really is getting its 15 minutes of fame, but there's a reason a game like this comes along and sweeps everyone off their feet. The ability to play ad-free, no strings attached, and share that game with friends and family is not something to be overlooked. Entertainment in the modern age almost always consists of a strong and implemented business model, but Wordle separates itself from that. Wordle is a quick fix of fun that gets your brain active, and that's something we can all get behind.

Casey Wise

About the author

Casey Wise

Casey Wise is a British journalist, creative copywriter, and music creator with a deep passion for language, travel, and technology. Based in Barcelona, his work extends from local start-ups and newspapers to university radio and the British NHS.